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Free Webinar | Social Cereal series – mirror mirror on the wall. Data driving industry change.
May 11, 2020 @ 8:00 am - 8:45 am
Get your hands on the data needed to inform your strategy for business growth.
Last year, we commissioned an independent market research company to uncover what Kiwi’s really thought about the NZ metals industry.
This was a hugely valuable process, that has given us lots of insight into what we need to do to better compete against other materials and markets.
Couple this data with today’s post COVID19 business climate – it’s become clear that customer feedback is key to uncovering areas for growth.
It’s why we’ve decided to share these findings openly with you via Social Cereal. This is a series of webinars and events designed to help you pivot your digital communications to have better impact with your target audience and improve your market reach and positioning.
The data shared delves into Kiwi perceptions of:
- Building and construction materials
- Steel as a material and how its used
- Steel versus timber as a material
- NZ manufacturing and fabrication
- Metals industry workforce and place of work
- Preparedness for the future (technologies and innovations)
- Living standards framework and alignment
- Business owners
- Senior leaders within an organisation
- Anyone with a sales, marketing, or HR focus to their role
- Anyone seeking to lead change and respond to the current situation
Social Cereal Webinar 1 – mirror mirror on the wall
In this free webinar we’re holding a mirror up to our industry and breaking down the assumptions you may have.
We’ll be setting the scene for you to understand why great communication with your key stakeholders is an integral part of your business – and shouldn’t just be an after thought, or the first thing cut when time or budgets get tight.
- A breakdown of key findings of our market research survey collected from the over 1300 participants across New Zealand on what their perceptions are of the NZ metals industry
- Actionable targets for you and your business to sink your teeth into for growth
- Understanding of emerging trends worth taking advantage in the future
- A simple, achievable plan to move towards greater digital communication capabilities that will address issues identified and opportunities for growth
Kim Nugent | HERA General Manager Comms 4.0
As the driver of marketing and communications deliverables at HERA, Kim was the project owner of what was dubbed ‘Project Alchemy’.
Working closely with the commissioned research company to ensure the outputs would provide actionable insights for HERA members, and test some of the common assumptions we have around what Kiwi’s think of our industry.
Greg Buckley | HERA Innovation and Transformation Architect
Charged with the equipping HERA and its members with the skills, planning and action required to implement and sustain innovation.
Greg has a number of thoughts to share on how the research insights can be leveraged for maximum growth in your business.
Please click on the registration link below to secure your spot today!
Registration link:
https://bit.ly/social-cereal-web1
After registering, you’ll receive a confirmation email containing information about joining the meeting.
Next steps
- Following on from the webinar we’ll be working to connect with those who are interested continuing to apply these insights to their business and fold them into our Matauranga Innovation Cluster around digital content.
If you’re interested in having a follow-up conversation – contact Greg Buckley on +64 21 996 794, or by email at greg.buckley@hera.org.nz.
